品牌之道

2018-01-15

In ZhiRui, we know that the brand is far more than a logo or name. Brand or corporate commitment to consumers, so that people form expectations in mind, and gradually build trust. Powerful brands like religion, so that consumers like loyal followers loyal to the brand. They have their own unique brand temperament and personality, so that consumers can distinguish DNA with a distinctive brand image in both visual landing or unified promotion, the theme of the indoor space, people can not be regarded as the top grade. Strong brand has obvious competitive advantage. Brand is the only enterprise can be sustained, controlled and maintained an important asset, driving business operations within and outside the economic value. Because strong brands can bring huge returns to investment, brands play a special role in business strategy.

 

在执锐,我们深知品牌远不止一个标识或名字。品牌还是企业对消费者的承诺,让人们在心目中形成预期,逐步建立信任。强大的品牌如同宗教一般,让消费者像虔诚的信徒般对品牌忠诚。它们拥有自己独有的品牌气质与个性,让消费者也能从中分辨出带有鲜明DNA的品牌形象,不论是视觉落地推广,还是统一主题的室内空间, 让人不由将其尊为上品。强大的品牌具备明显的竞争优势。品牌是企业唯一可以持久拥有、控制和维持的重要资产,带动企业业务运作以内和以外的经济价值。因为强有力的品牌可以为投资带来巨大的回报,所以品牌在商业战略中扮演着一种特殊的角色。

 

 

 

品牌之道

 

设计不是视觉表面花哨的东西,而是通过视觉感官传达品牌个性,提升品牌价值。所以,我们也谨慎地选择每一位客户,在对待每一个设计项目,也不曾缺少对创意对设计对执行的激情。

 

敏锐洞察市场,完美落地执行,这就是执锐的锐气。摒弃过剩的“视觉垃圾”,找准定位,嵌入消费者心智,对应物料设计。避免模版试的累赘。为企业选择最核心的设计需求。节省企业的资源成本。

 

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